Shift has announced the third annual Fresh Talent Sustainable Design Competition and the NPO is calling on creative youth to submit design proposals in response to the brief – Small Change; A World of Difference. The competition aims to challenge young people to think beyond beauty and functionality and consider how design can influence significant change to local and global communities as well as the environment.
The submissions may span various contemporary design fields from product, industrial and surface design, communication and graphic design, textile and fashion design, architecture and engineering, to create new models for sustainable business and community development projects.
Janine Johnston, CEO of Shift says:
“The competition is our main platform to showcase examples of sustainable design and how small things can make a BIG difference. It positions South African youth as pioneers of the country’s green economy which seeks to develop an industry based on environmental and socially just practices. This call to action challenges creatives to think beyond beauty and functionality and consider how design can influence significant positive change to local and global communities and natural environments.”
Design is about solving problems and making life better. Sustainable design thinking and processes involves considering the social, environmental and economic aspects of development, while paying attention to the impacts on these at each phase of a product, system or service’s life cycle.